NEW ORLEANS – Sun Belt Conference Commissioner Keith Gill announced today the hiring of Nancy Yasharoff as Senior Associate Commissioner, Chief Communications and Branding Officer. Yasharoff will be a member of the senior leadership team, overseeing media services, communications, branding, and marketing.
 
"Nancy’s skillset will bring value to the entire conference," said Gill. "We’re thrilled to have her leadership in this role and to add an energetic, creative voice to our team."
 
Yasharoff brings a wealth of marketing, communications, and public relations experience to her new position. Prior to joining the Sun Belt, she served as Vice President of Marketing and Communications at YWCA USA in Washington, D.C. In that role, she developed and implemented a brand awareness campaign, integrated a strategic communications plan for the national office and its 200+ associations, pitched earned media and managed crisis communications. She also managed content development and shaped the overall messaging strategy for the nonprofit across its various communications platforms, including the launch of a weekly podcast.
 
Previously, Yasharoff served as the Associate Athletics Director for Communications for American University Athletics, overseeing publications and media coverage, producing a weekly coach’s radio show, creating a video production department and forging a television agreement with Comcast SportsNet (now NBC Washington). Before American, she worked at Washington Sports & Entertainment (now Monumental Sports), where she was the Public Relations Director for the Washington Capitals, Promotions Director for the Washington Wizards and Washington Capitals and Sponsorship Coordinator for the Washington Bullets (now Wizards).
 
Yasharoff grew up in Indiana and earned a Bachelor of Arts in American Studies from Smith College, where she was a four-year volleyball and basketball student-athlete. She and her husband Joe have two daughters.
 
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