Travis Llewellyn has served at the Sun Belt Conference since December 2006 and currently serves as Senior Associate Commissioner for Football and Broadcasting. He joined the Conference as Director of Multimedia/New Media, became an Assistant Commissioner in 2008, was promoted to Associate Commissioner in 2015 and joined the Conference’s senior staff in 2021.
Llewellyn serves as the Conference’s lead football administrator, overseeing scheduling, game operations, championship administration, television coordination and support of the Sun Belt’s officiating program.
He also leads the Conference’s broadcast and video operations, including the launch and continued development of Sun Belt Studio. The centralized production operation supports original programming, studio shows, live event coverage and approximately 100 remote integration—or REMI—productions each year.
Working closely with the Conference’s media partners and member institutions, Llewellyn has helped significantly expand linear television exposure across Sun Belt sports while continuing to strengthen the quality and reach of the Conference’s ESPN+ productions. He oversees broadcast technology, production workflows, technical standards and video operations supporting regular-season and championship events.
Llewellyn also manages officiating technology across all Sun Belt-sponsored sports, including replay. Within football, he created the Conference’s centralized student-athlete availability reporting process and internal technology platform, establishing consistent procedures for the collection, administration and distribution of availability information.
He led the reinvention and expansion of Sun Belt Football Media Days as the Conference grew from 10 to 14 football-playing members. Llewellyn oversees all production elements of the event, including live programming, studio shows, interviews, staging, video content and digital distribution.
Throughout his tenure, Llewellyn has played a central role in expanding the Sun Belt’s broadcast capabilities, technology infrastructure and national exposure.
Llewellyn graduated from the University of Mississippi in 2005 with a Bachelor of Arts in journalism, with an emphasis in broadcast journalism, and a minor in political science. A native of Rockville, Maryland, he resides in New Orleans with his wife, Ashley.