NEW ORLEANS — The Sun Belt announced its first-ever conference-wide NIL campaign in conjunction with long-standing partner, Hercules Tires. Hercules Tires and Sun Belt student-athletes will collaborate on a video series during the month of May—Mental Health Awareness Month—to raise awareness about the importance of mental health in the lives of student-athletes. 
 
As part of the campaign, Sun Belt student-athletes will highlight their own thoughts on mental health and how mental health motivates them as athletes on the Sun Belt Conference's social media platforms. 
 
"Today, we proudly announce Hercules Tires' groundbreaking partnership with the Sun Belt Conference, marking a historic milestone for both organizations,” said Nakia Medlin, Sr. Director of Marketing Hercules Tires. “As we kick off Mental Health Awareness Month, we are committed to championing the well-being of student-athletes. Together, we embark on a journey to raise awareness about the vital significance of mental health not only in student-athletes but young people in general. This partnership signifies our shared dedication to fostering a supportive environment where student-athletes thrive both on and off the field. Through our collaboration, we aim to empower and inspire, igniting conversations that promote understanding, empathy, and resilience. Let us stand united in breaking barriers and nurturing a culture where mental health is prioritized, celebrated, and supported."


 
The NIL opportunity across all Sun Belt member institutions is the latest innovative partnership between Hercules Tires and the Sun Belt. Hercules Tires serves as the Official Tire of the Sun Belt Conference and the Title Sponsor of the annual Sun Belt Football Championship Game in December and Sun Belt Men’s & Women’s Basketball Championships that take place in Pensacola, Fla., each March. 

This Mental Health Awareness Month initiative follows Sun Belt partnerships with TimelyCare and the U.S. Council for Athletes' Health on student-athlete mental health support and athletic healthcare consultation in Fall 2023. 

About Hercules Tires
Hercules Tires is widely recognized as the industry's premier value brand with a comprehensive selection of passenger, UHP, light truck, medium truck and specialty tires. Since 1952, independent tire dealers and distributors have trusted Hercules to deliver outstanding quality, exceptional support, and unsurpassed value. Hercules is a wholly-owned subsidiary of American Tire Distributors, Inc. American Tire Distributors is one of the largest independent suppliers of tires in the North American replacement tire market. The company offers an unsurpassed breadth and depth of inventory, frequent delivery and value-added services to approximately 80,000 customers across the U.S. and Canada.

To follow Hercules Tires activations, search @HerculesTires on Facebook, Instagram and X.